How to Add Schema Markup to Your Website: Enhance Your Website's Visibility and Performance

A comprehensive how-to guide on how to add schema markup to your website to optimise your website for enhanced visibility and performance.

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What is a Schema Markup?

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At its core, schema markup is a form of structured data that provides search engines with explicit context about the content on your website.

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It allows you to label and categorize different elements on your site, making it easier for search engines to interpret and present your content in rich snippets, knowledge graphs, and other search results features.

Ryan MacKeller, an (SEO Strategist) in his “My Six Search Resolutions for 2018” infographic, had the best definition of Schema Markup:

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"No matter how smart we think Google is, it still struggles to make sense of what a webpage is actually about. That's why there's schema markup. It's a form of metadata added to a website that tells the algorithm what it is drawing and how to categorize it. In December 2017, Google even launch an algorithm update that penalized websites without."

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Types of Schema Markup

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Article Schema

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Enhances the visibility of your blog posts and articles by adding structured data that highlights key details such as headline, author, and publishing date.

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Product Schema

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If you run an e-commerce store, product schema can showcase product information like prices, availability, and reviews directly in search results.

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‍Local Business Schema

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Increases your local business's online presence by providing search engines with essential information like address, phone number, and operating hours.

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Notice how the first image has reviews on the search engine results page - this is an example of schema. In the second image, no schema markup has been implemented.

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Why You Need to Implement it on Your Website

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Why is schema markup an indispensable tool in your digital arsenal? We address this question by highlighting its direct impact on search engine results.

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Enhanced Visibility in Search Engine Results

Schema Markup serves as a potent tool to elevate your website's presence within search results. By employing schema markup, you have the ability to furnish comprehensive details regarding your offerings, services, or organisation.

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This strategic approach can significantly enhance your positioning in search engine results, capturing greater attention and generating increased clicks and traffic to your website.

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Relevance of Search Outcomes for Users

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Schema Markup plays a pivotal role in refining the relevance of search outcomes on your website. It functions as an instrument to furnish intricate context about your website's content, thereby aiding search engines in comprehending your website's essence and its alignment with diverse search queries.

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As a result, the incorporation of schema markup leads to more pertinent search results for users, heightening the likelihood of users discovering precisely what they seek on your website.

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Enhance Website Accessibility

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‍Last but not least, schema markup is instrumental in elevating your website's accessibility quotient.

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By integrating structured data, you facilitate clearer comprehension of your content by search engines. This, in turn, contributes to enhancing the accessibility of your website, particularly for individuals with disabilities. The outcome is a website that embraces inclusivity and ensures a seamless browsing experience for all users.

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Using Merkle Schema Markup Generator to generate JSON-LD Markup Code

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Merkle's Schema Markup Generator is a specialised tool designed to simplify the process of implementing Schema Markup on websites.

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Here is how you can generate and paste the code your webflow page.

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Visit Merkle's schema markup generator.
Choose the type of schema markup you would like to create, e.g. Article.
Fill in the rest of the details.
Copy the code and paste in your Webflow page settings inside the <head> tag section.
Populate the fields with +Add fields option.
Save and publish site.

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As we conclude our journey, you'll have gained a comprehensive understanding of schema markup's significance and practical implementation. By embracing schema markup, you're not only enhancing your website's visibility and user engagement but also setting the stage for ongoing SEO success in the dynamic digital realm.

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