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Introduction
Controlling what pages the Search Engine indexes on your site is crucial for strong SEO.
With Webflow's new no-index toggle, you can easily optimize site crawlability within the visual editor.
In this post, we'll explore how no-indexing works and how to use Webflow's no-index toggle to prevent any pages from crawling by search engines.
What is No-Indexing?
The no-index meta tag tells search engines not to include a specific page in their index or search results.
This prevents low-value or irrelevant pages from diluting your site's rankings. No-indexing is commonly used on:
- Duplicate content pages
- Pages with thin content
- Pages meant only for logged-in users
- Pages still under development
- Website’s 404 page
Previously in Webflow, no-indexing required custom code workarounds. But now Webflow natively supports no-index tags through a simple toggle.
How to use Webflow's No-Index Toggle to disable indexing
From within the Webflow designer, go to the Page Settings of any page. Under the Meta Description field you'll see the "No-Indexing" toggle:
- ON = Removes the no-index tag (it will start generating automated sitemap)
- OFF = Adds a no-index meta tag (it will stop crawling this page in sitemap)
This instantly changes the no-index status without any code. Webflow automatically adds the meta tag in the <head> when published.
The toggle also propagates to any dynamic page variants connected to the template. So you can control indexing for entire sections.
When To Use No-Indexing
Here are some common cases where no-indexing individual pages can improve SEO:
- Duplicate Content (index the canonical version, no-index duplicates)
- Temporary Pages (remove pages that are unpublished or not fully built out)
- Narrow Topic Pages (for deep pages unlikely to rank, no-index to focus on main sections)
- User Profile Pages (no-index non-public user profiles)
- Filtered or Sort Views (no-index paginated content pages to consolidate rankings)
- Old Blog Posts (remove outdated content from index)
- Website’s 404 Page (prevent being indexed and listed in search results)
No-Indexing Best Practices
- Use sparingly (most pages should remain indexed for discoverability)
- Don't block search bots (use no-index instead of blocking site sections)
- Check indexing status (confirm pages are properly no-indexed in Search Console)
- Monitor page traffic (if a no-indexed page gets search traffic, reconsider)
- Re-index periodically (rotate no-index tags to give pages a fresh chance)
Conclusion
Webflow's no-index toggle enables precise control over your site's indexation directly within the visual editor. You can selectively block anything from individual pages to entire sections or sites.
Strategic indexing is key for focusing crawl budget on your best content. With Webflow's built-in no-indexing, you don't need custom coding or plugins.
To learn more in-depth tips on controlling indexation, see Webflow's guide here: How to disable search engine indexing.
The ability to toggle no-index tags gives you granular power over what search engines index. Combine selective no-indexing with thoughtful content planning to unlock your site's highest search visibility.
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