Crane Media
- Crane Media had an outdated website that did not effectively showcase its services or engage its target audience.
- The existing Webflow template they purchased did not fully reflect their brand identity or content goals.
- The user experience was not optimized for seamless navigation and content consumption.
- The client needed a content-focused layout similar to Morning Brew, emphasizing readability, multimedia integration, and easy updates.
Approach and Solution
Conducted a discovery session to understand Crane Media’s brand vision, audience, and content strategy. Performed a SWOT analysis and competitor research to identify industry best practices. Customized the Webflow template extensively, focusing on branding, layout adjustments, and UX enhancements. Implemented a structured information architecture to make navigation intuitive. Integrated dynamic CMS collections to allow seamless publishing of articles, videos, and podcasts. Optimized the website for performance and SEO, ensuring higher search engine visibility and engagement.
The Result
Improved user engagement with a more structured and visually appealing content experience. Increased content discoverability through optimized navigation and SEO enhancements. Faster updates and content management due to a streamlined Webflow CMS setup. A brand-aligned and professional website that positions Crane Media as an authority in their niche.